https://martieflores.com Martie Flores | Portfolio Wed, 06 Apr 2022 01:14:30 +0000 https://martieflores.com en https://martieflores.com/Home Fri, 22 Feb 2019 02:09:19 +0000 Martie Flores | Portfolio https://martieflores.com/Home <img width="530" height="698" width_o="530" height_o="698" data-src="https://freight.cargo.site/t/original/i/9dbf820253dd267b2d22b8d457713157dd03ba541c9fe134baddbf2b79aedcf8/PSP_Reunion_HipHop_Thursdays_v3_Eflyer.png" data-mid="36024157" border="0" data-scale="100" src="https://freight.cargo.site/w/530/i/9dbf820253dd267b2d22b8d457713157dd03ba541c9fe134baddbf2b79aedcf8/PSP_Reunion_HipHop_Thursdays_v3_Eflyer.png" /> Ace Hotel Flyers Design &amp; Art Direction ︎ <img width="3500" height="2100" width_o="3500" height_o="2100" data-src="https://freight.cargo.site/t/original/i/6e7fb02d744d4c013f05ec28171ff8d6da84aae1e3e8a724f55dba953ccb8ec7/Portfolio__Torus_Mockup_Print_for_Web_6.png" data-mid="138657247" border="0" data-scale="87" src="https://freight.cargo.site/w/1000/i/6e7fb02d744d4c013f05ec28171ff8d6da84aae1e3e8a724f55dba953ccb8ec7/Portfolio__Torus_Mockup_Print_for_Web_6.png" /> TORUSBranding &amp; Identity ︎ <img width="2344" height="1558" width_o="2344" height_o="1558" data-src="https://freight.cargo.site/t/original/i/7bc5f88b0210988e07f19ab874b073c27048a0d2e9f689c3ae2d45b6e647c5f0/Screen-Shot-2019-02-12-at-5.19.59-PM.png" data-mid="36030591" border="0" data-scale="94" src="https://freight.cargo.site/w/1000/i/7bc5f88b0210988e07f19ab874b073c27048a0d2e9f689c3ae2d45b6e647c5f0/Screen-Shot-2019-02-12-at-5.19.59-PM.png" />Christian Marclay x Snap Art Exhibit Identity ︎ <img width="2154" height="2062" width_o="2154" height_o="2062" data-src="https://freight.cargo.site/t/original/i/6fa2da09932d9782fde51401cc489440abba2262bcbdeb450037efcd352b8c73/Screen-Shot-2019-03-02-at-5.13.50-PM.png" data-mid="36681840" border="0" data-scale="88" src="https://freight.cargo.site/w/1000/i/6fa2da09932d9782fde51401cc489440abba2262bcbdeb450037efcd352b8c73/Screen-Shot-2019-03-02-at-5.13.50-PM.png" />Nike Naija (World Cup 2018) Concept Direction ︎ <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/178e3fdbe3701ba7ec00121ed9c430610ef5ae459fe61a091903a24ea35cf69a/Snapchat_Social_Guidelines_Example_1.gif" data-mid="138250380" border="0" data-scale="93" src="https://freight.cargo.site/w/600/i/178e3fdbe3701ba7ec00121ed9c430610ef5ae459fe61a091903a24ea35cf69a/Snapchat_Social_Guidelines_Example_1.gif" /> Snapchat Social Guidelines Creative Direction ︎ <img width="1741" height="3255" width_o="1741" height_o="3255" data-src="https://freight.cargo.site/t/original/i/d5a9338cffb1fb63bed156c6462e9387d07ea1d6f3b14362ea87337fed3a35c2/Portfolio_Herman_Miller_DID_Web_Mobile_Mock_Main.png" data-mid="138819693" border="0" data-scale="58" src="https://freight.cargo.site/w/1000/i/d5a9338cffb1fb63bed156c6462e9387d07ea1d6f3b14362ea87337fed3a35c2/Portfolio_Herman_Miller_DID_Web_Mobile_Mock_Main.png" /> Diversity in DesignWebsite Design ︎ <img width="4896" height="3264" width_o="4896" height_o="3264" data-src="https://freight.cargo.site/t/original/i/07f9e3d115c929840b2c8a07cdbf7ab3ede3df69db375cb73f99209a852aa88b/Portfolio__SC_REAL_FRIENDS_OOH_BILLBOARD.jpg" data-mid="138806808" border="0" src="https://freight.cargo.site/w/1000/i/07f9e3d115c929840b2c8a07cdbf7ab3ede3df69db375cb73f99209a852aa88b/Portfolio__SC_REAL_FRIENDS_OOH_BILLBOARD.jpg" />Snapchat Real friends 2.0Concept Direction ︎ <img width="2843" height="3788" width_o="2843" height_o="3788" data-src="https://freight.cargo.site/t/original/i/b2a8e1cccc94902462b3bbf2ace13442fc024cd49cf1e8e879546c2a9b3c556a/144B6A76-BB5B-4D4F-9FDF-35E8D885BF7B.JPG" data-mid="36107683" border="0" data-scale="79" src="https://freight.cargo.site/w/1000/i/b2a8e1cccc94902462b3bbf2ace13442fc024cd49cf1e8e879546c2a9b3c556a/144B6A76-BB5B-4D4F-9FDF-35E8D885BF7B.JPG" /> Wavy Books Brand &amp; Product ︎ <img width="2672" height="4000" width_o="2672" height_o="4000" data-src="https://freight.cargo.site/t/original/i/e06d15e1eb773bebb3f91b0d14573be7f6864f90ad1f38636f20ee110a569397/_1020941.jpg" data-mid="36429458" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/e06d15e1eb773bebb3f91b0d14573be7f6864f90ad1f38636f20ee110a569397/_1020941.jpg" />APT. #721 (The Mid-Century Trap)Lifestyle ︎ <img width="512" height="512" width_o="512" height_o="512" data-src="https://freight.cargo.site/t/original/i/05135abee1377899b247cb0a992a9cda912b5e9b2ab8c8818cf584eaff3229ff/Explore_Completion.gif" data-mid="138822342" border="0" data-scale="73" src="https://freight.cargo.site/w/512/i/05135abee1377899b247cb0a992a9cda912b5e9b2ab8c8818cf584eaff3229ff/Explore_Completion.gif" />Star Buddy Art Direction ︎ <img width="6400" height="4400" width_o="6400" height_o="4400" data-src="https://freight.cargo.site/t/original/i/aee0b7ae64e1bfc4705e0b1903fc46c4d554aa25bc82f4214c2d9ca9a0d55d9c/SC_Brand_Playbook_Computer_mockup_13.png" data-mid="138939396" border="0" src="https://freight.cargo.site/w/1000/i/aee0b7ae64e1bfc4705e0b1903fc46c4d554aa25bc82f4214c2d9ca9a0d55d9c/SC_Brand_Playbook_Computer_mockup_13.png" /> Snapchat Brand Guidelines Branding &amp; Design&nbsp;︎ <img width="1280" height="1280" width_o="1280" height_o="1280" data-src="https://freight.cargo.site/t/original/i/3d17b98738525493f9c4d991942c7c4e85436be6205dbf224b2feb80b1c61b52/tumblr_oax3fqv5Pc1qdthh1o1_1280.png" data-mid="36677557" border="0" src="https://freight.cargo.site/w/1000/i/3d17b98738525493f9c4d991942c7c4e85436be6205dbf224b2feb80b1c61b52/tumblr_oax3fqv5Pc1qdthh1o1_1280.png" />⏰’s UpPersonal Illustration <img width="1276" height="1800" width_o="1276" height_o="1800" data-src="https://freight.cargo.site/t/original/i/bf783eb0291ee76a4a99fd92ad6228ceb705b1a7675a31e092ff32451c7e03a1/Artboard-29-copy-43x.png" data-mid="36037749" border="0" data-scale="78" src="https://freight.cargo.site/w/1000/i/bf783eb0291ee76a4a99fd92ad6228ceb705b1a7675a31e092ff32451c7e03a1/Artboard-29-copy-43x.png" />Cannes Poster Series Illustration&nbsp;︎ <img width="546" height="1082" width_o="546" height_o="1082" data-src="https://freight.cargo.site/t/original/i/53f1f62726e796d99b10396a87efe365ea708181cfbf188995140dea187ed25d/Khalid_Screenshot.png" data-mid="36175347" border="0" data-scale="52" src="https://freight.cargo.site/w/546/i/53f1f62726e796d99b10396a87efe365ea708181cfbf188995140dea187ed25d/Khalid_Screenshot.png" />Twilight Concert StructuresExperience &amp; Set Design ︎ <img width="600" height="1067" width_o="600" height_o="1067" data-src="https://freight.cargo.site/t/original/i/e31527531204429623f23932d3e07343912e40433a99e67f1896175b50e86b6a/Snapchat_Pinball_Machine.gif" data-mid="138336825" border="0" data-scale="90" src="https://freight.cargo.site/w/600/i/e31527531204429623f23932d3e07343912e40433a99e67f1896175b50e86b6a/Snapchat_Pinball_Machine.gif" />Chillah’s Cosmic Pinball Wizard!&nbsp;︎ <img width="2231" height="2807" width_o="2231" height_o="2807" data-src="https://freight.cargo.site/t/original/i/e3b9d536fb551cdc99dc48346675f90a3600746772743bd0a78e97dd5dd73db3/Screen-Shot-2022-04-23-at-12.17.44-PM.png" data-mid="140474090" border="0" src="https://freight.cargo.site/w/1000/i/e3b9d536fb551cdc99dc48346675f90a3600746772743bd0a78e97dd5dd73db3/Screen-Shot-2022-04-23-at-12.17.44-PM.png" />Bootleg Haus Identity $Layaway Luxury ︎ https://martieflores.com/INFO-2 Mon, 21 Mar 2022 23:30:03 +0000 Martie Flores | Portfolio https://martieflores.com/INFO-2 <img width="600" height="756" width_o="600" height_o="756" data-src="https://freight.cargo.site/t/original/i/d4959e870e6fe78b0c3771f7759ea257dbfcef0bde8d85abc22beb130bfc416e/MF_FOREVER_MOOD.gif" data-mid="140475194" border="0" data-scale="84" src="https://freight.cargo.site/w/600/i/d4959e870e6fe78b0c3771f7759ea257dbfcef0bde8d85abc22beb130bfc416e/MF_FOREVER_MOOD.gif" /> Sup, I’m Martie. I dabble in the dark arts as a creative director, and graphic designer, with an expertise in brand design. I have 10+ years of experience in design, at places like Nike 👟 and Snapchat 👻. I’m currently the Marketing Creative Director for VALORANT NA/OCE at Riot Games 👊 in sunny Los Angeles 🌴.Sometimes I take on new projects, whether it be creative or design direction, design (brand, print, web, environmental, et. al.), art direction, brand consulting, and even the unusual request 🔮.&nbsp; For any design or creative requests/opportunities, resume inquiry, and general comments, please feel free to email me:&nbsp;martie(at) acertainclientele(dot)com. Thank you for rolling the dice with me 🎱. https://martieflores.com/Ace-Hotel-Flyers Fri, 22 Feb 2019 04:17:38 +0000 Martie Flores | Portfolio https://martieflores.com/Ace-Hotel-Flyers A moment in time, and always timeless. A collection of flyers I designed during my stay with Ace Hotel’s in-house creative agency, Atelier Ace. &nbsp; <img width="530" height="809" width_o="530" height_o="809" data-src="https://freight.cargo.site/t/original/i/24c76126a7fbbd42ca1f8e3a15eb1c870f17a1ce6210902946378a4f682194cb/NYC_NYE_2012_Eflyer_RD3.jpg" data-mid="36021160" border="0" src="https://freight.cargo.site/w/530/i/24c76126a7fbbd42ca1f8e3a15eb1c870f17a1ce6210902946378a4f682194cb/NYC_NYE_2012_Eflyer_RD3.jpg" /> <img width="530" height="754" width_o="530" height_o="754" data-src="https://freight.cargo.site/t/original/i/d90f32f7244cef6fb4b7f3b223e080d29165127b6a9cec9c9d0a7e8c99eaf427/PSP_Acting_Workshop_Eflyer_rd2.png" data-mid="36021254" border="0" data-scale="96" src="https://freight.cargo.site/w/530/i/d90f32f7244cef6fb4b7f3b223e080d29165127b6a9cec9c9d0a7e8c99eaf427/PSP_Acting_Workshop_Eflyer_rd2.png" /> <img width="530" height="677" width_o="530" height_o="677" data-src="https://freight.cargo.site/t/original/i/bad609ae2047c6afef14bacf7b1d60939b53b959187fb66bd75e981afbbf293a/PSP_Adam_Salter_Eflyer_rd3.png" data-mid="36022080" border="0" data-scale="100" src="https://freight.cargo.site/w/530/i/bad609ae2047c6afef14bacf7b1d60939b53b959187fb66bd75e981afbbf293a/PSP_Adam_Salter_Eflyer_rd3.png" /> <img width="530" height="780" width_o="530" height_o="780" data-src="https://freight.cargo.site/t/original/i/42ceb7ac5fcf428473e722bac5085e00d4080b9c1351516af3a79eece91d4d3b/PDX_DSPEAKS_v3_RD3.jpg" data-mid="36021678" border="0" data-scale="100" src="https://freight.cargo.site/w/530/i/42ceb7ac5fcf428473e722bac5085e00d4080b9c1351516af3a79eece91d4d3b/PDX_DSPEAKS_v3_RD3.jpg" /> <img width="530" height="810" width_o="530" height_o="810" data-src="https://freight.cargo.site/t/original/i/c9ae08bb00c666ee0a9b62095561b5b4a2cb0c75adcf02b2932038c798ff02aa/PSP_SHIFT_REUNION_FLYER_RD3.jpg" data-mid="36023100" border="0" src="https://freight.cargo.site/w/530/i/c9ae08bb00c666ee0a9b62095561b5b4a2cb0c75adcf02b2932038c798ff02aa/PSP_SHIFT_REUNION_FLYER_RD3.jpg" /> <img width="530" height="670" width_o="530" height_o="670" data-src="https://freight.cargo.site/t/original/i/ad94268170c07c465cb7b1491337fca5984b870e910584c7d3efaaddbe39ad20/PSP_Reunion_JeremyS_Eflyer_9.28_rd3.png" data-mid="36022355" border="0" src="https://freight.cargo.site/w/530/i/ad94268170c07c465cb7b1491337fca5984b870e910584c7d3efaaddbe39ad20/PSP_Reunion_JeremyS_Eflyer_9.28_rd3.png" /> <img width="530" height="664" width_o="530" height_o="664" data-src="https://freight.cargo.site/t/original/i/61f90f3b34e1594edcf53b15b9a459afdc2edfa05c3ef77fe77d7db703655060/PSP_RestoreTheShore_Eflyer_bw.png" data-mid="36022553" border="0" data-scale="72" src="https://freight.cargo.site/w/530/i/61f90f3b34e1594edcf53b15b9a459afdc2edfa05c3ef77fe77d7db703655060/PSP_RestoreTheShore_Eflyer_bw.png" /> <img width="530" height="690" width_o="530" height_o="690" data-src="https://freight.cargo.site/t/original/i/6544c0f2ebe574819610ba69a31eed10d622585bb379a278e64edbbae1e2dcff/PSP_Pick-a-Split_Flyer_RD3.png" data-mid="36022306" border="0" data-scale="86" src="https://freight.cargo.site/w/530/i/6544c0f2ebe574819610ba69a31eed10d622585bb379a278e64edbbae1e2dcff/PSP_Pick-a-Split_Flyer_RD3.png" /> <img width="530" height="698" width_o="530" height_o="698" data-src="https://freight.cargo.site/t/original/i/9dbf820253dd267b2d22b8d457713157dd03ba541c9fe134baddbf2b79aedcf8/PSP_Reunion_HipHop_Thursdays_v3_Eflyer.png" data-mid="36023065" border="0" src="https://freight.cargo.site/w/530/i/9dbf820253dd267b2d22b8d457713157dd03ba541c9fe134baddbf2b79aedcf8/PSP_Reunion_HipHop_Thursdays_v3_Eflyer.png" /> <img width="530" height="729" width_o="530" height_o="729" data-src="https://freight.cargo.site/t/original/i/518fe17aba088a40aaa935ce436b6aed57e03b3b12c7a4e292c1ae48e05fc30c/PSP_SteveBB_Eflyer_v2.png" data-mid="36022598" border="0" data-scale="100" src="https://freight.cargo.site/w/530/i/518fe17aba088a40aaa935ce436b6aed57e03b3b12c7a4e292c1ae48e05fc30c/PSP_SteveBB_Eflyer_v2.png" /> <img width="530" height="451" width_o="530" height_o="451" data-src="https://freight.cargo.site/t/original/i/4df3ddbe184c99b40c5eee48a6a8abef181faec467b7bb31639bc12ecd31d79e/PSP_PS_Olive_U_Social_Media_rd3.jpg" data-mid="36022582" border="0" data-scale="100" src="https://freight.cargo.site/w/530/i/4df3ddbe184c99b40c5eee48a6a8abef181faec467b7bb31639bc12ecd31d79e/PSP_PS_Olive_U_Social_Media_rd3.jpg" /> <img width="530" height="747" width_o="530" height_o="747" data-src="https://freight.cargo.site/t/original/i/cff8ebe021d8c1bc4221f3a823a4c7015477c440d0ad82ab3ac3f601faebdb93/PSP_Cinema_Speakeasy_RD2.jpg" data-mid="36022616" border="0" data-scale="100" src="https://freight.cargo.site/w/530/i/cff8ebe021d8c1bc4221f3a823a4c7015477c440d0ad82ab3ac3f601faebdb93/PSP_Cinema_Speakeasy_RD2.jpg" /> <img width="530" height="629" width_o="530" height_o="629" data-src="https://freight.cargo.site/t/original/i/384589dca156a387b16080299fab69d152d198626c58656a549af24337644ba8/PSP_Modernism_Week_Eflyer_social_media_rd3.png" data-mid="36022707" border="0" data-scale="87" src="https://freight.cargo.site/w/530/i/384589dca156a387b16080299fab69d152d198626c58656a549af24337644ba8/PSP_Modernism_Week_Eflyer_social_media_rd3.png" /> <img width="530" height="768" width_o="530" height_o="768" data-src="https://freight.cargo.site/t/original/i/d82ca60195f3412af4970bda8dff51edff4b95373b5d8e54a7f6e18896170240/PSP_Reunion_80s_Flyer_RD2.jpg" data-mid="36022811" border="0" src="https://freight.cargo.site/w/530/i/d82ca60195f3412af4970bda8dff51edff4b95373b5d8e54a7f6e18896170240/PSP_Reunion_80s_Flyer_RD2.jpg" /> <img width="1235" height="824" width_o="1235" height_o="824" data-src="https://freight.cargo.site/t/original/i/1caf83bf1bf767e2074438904db208ce70b8c8c6000177dbcab905f33908fb4f/Screen-Shot-2012-09-01-at-4.11.04-PM.png" data-mid="36023010" border="0" data-scale="75" src="https://freight.cargo.site/w/1000/i/1caf83bf1bf767e2074438904db208ce70b8c8c6000177dbcab905f33908fb4f/Screen-Shot-2012-09-01-at-4.11.04-PM.png" /> <img width="530" height="792" width_o="530" height_o="792" data-src="https://freight.cargo.site/t/original/i/c914a79d19fe7def9bd9a103294a37db02c62f904d3b4080674ad0f8e61f41ba/PSP_Intoxica_Eflyer_Sundays.png" data-mid="36023023" border="0" src="https://freight.cargo.site/w/530/i/c914a79d19fe7def9bd9a103294a37db02c62f904d3b4080674ad0f8e61f41ba/PSP_Intoxica_Eflyer_Sundays.png" /> <img width="800" height="517" width_o="800" height_o="517" data-src="https://freight.cargo.site/t/original/i/c17109c36b5f68a72f06cec3781d3155a5c8b81e4200bbfdc3fce1679367fc9b/PSP_KarenKimmel_Elfyer_v2.png" data-mid="36023106" border="0" data-scale="92" src="https://freight.cargo.site/w/800/i/c17109c36b5f68a72f06cec3781d3155a5c8b81e4200bbfdc3fce1679367fc9b/PSP_KarenKimmel_Elfyer_v2.png" /> <img width="530" height="657" width_o="530" height_o="657" data-src="https://freight.cargo.site/t/original/i/c92964000f8f6a6fffe1adac546e8a768cc264aaa35079644e1a78dd1f91d6d8/PSP_Trivia_League_Eflyer_New.png" data-mid="36022625" border="0" src="https://freight.cargo.site/w/530/i/c92964000f8f6a6fffe1adac546e8a768cc264aaa35079644e1a78dd1f91d6d8/PSP_Trivia_League_Eflyer_New.png" /><img width="1202" height="1806" width_o="1202" height_o="1806" data-src="https://freight.cargo.site/t/original/i/6804db9587602469a994a91c843d702afc14cf42f542c9abb50bc9f9ae29a26d/Screen-Shot-2019-02-21-at-9.07.18-PM.png" data-mid="36022916" border="0" data-scale="73" src="https://freight.cargo.site/w/1000/i/6804db9587602469a994a91c843d702afc14cf42f542c9abb50bc9f9ae29a26d/Screen-Shot-2019-02-21-at-9.07.18-PM.png" /> <img width="530" height="740" width_o="530" height_o="740" data-src="https://freight.cargo.site/t/original/i/ee0b8eb098dd9e626ffc2e5f1946f6c9fe592f939707aacd818d087aa8e6a082/PSP_TVOD_WCWC_Eflyer.png" data-mid="36022991" border="0" src="https://freight.cargo.site/w/530/i/ee0b8eb098dd9e626ffc2e5f1946f6c9fe592f939707aacd818d087aa8e6a082/PSP_TVOD_WCWC_Eflyer.png" /> <img width="530" height="749" width_o="530" height_o="749" data-src="https://freight.cargo.site/t/original/i/572a4ea37ac751049d9015ce9dfbe5c5bee2de6aaf8e8e2ca13b4c18b3ddb4e7/PSP_REUNION_COSB.jpg" data-mid="36023102" border="0" src="https://freight.cargo.site/w/530/i/572a4ea37ac751049d9015ce9dfbe5c5bee2de6aaf8e8e2ca13b4c18b3ddb4e7/PSP_REUNION_COSB.jpg" /> Tags: Design, Poster, Typograpy, Art Direction https://martieflores.com/TORUS Mon, 04 Apr 2022 22:24:37 +0000 Martie Flores | Portfolio https://martieflores.com/TORUS Complete branding &amp; identity system for Washington based cannabis company, TORUS. It was imperative for the creative direction to match TORUS’ proprietary innovation, and vision. Inspired by the scientific and unique techniques TORUS uses for growing their plants, the brand strategy centers around their high-end and futuristic methods. Ensuring differentiation in the marketplace, the branding is premium, innovative, and neo-clinical. With Christopher Lee and Phil Kirkland, we provided the following services: creative direction, brand strategy, copywriting, technical writing, and brand + packaging design (logos, scalable graphic systems, et. al.) <img width="3500" height="2100" width_o="3500" height_o="2100" data-src="https://freight.cargo.site/t/original/i/17244f76e5535c39a438030c3909b7d64cbab24dc3811e1e34d0435145fe6ddf/Portfolio__Torus_Mockup_Print_for_Web_2.png" data-mid="138654432" border="0" src="https://freight.cargo.site/w/1000/i/17244f76e5535c39a438030c3909b7d64cbab24dc3811e1e34d0435145fe6ddf/Portfolio__Torus_Mockup_Print_for_Web_2.png" /> Final jar design, featuring borosilicate glass and a custom vacuum seal lid. Manufactured in two sizes, intended for reuse. <img width="7920" height="5280" width_o="7920" height_o="5280" data-src="https://freight.cargo.site/t/original/i/3f31f6c1226a4a86ddd6775140652c0a573441c4f8b762ca3f7d3e4ef6aa8ef7/Portfolio_Torus_Website_mockup_1.jpg" data-mid="138654791" border="0" src="https://freight.cargo.site/w/1000/i/3f31f6c1226a4a86ddd6775140652c0a573441c4f8b762ca3f7d3e4ef6aa8ef7/Portfolio_Torus_Website_mockup_1.jpg" /> <img width="3500" height="2100" width_o="3500" height_o="2100" data-src="https://freight.cargo.site/t/original/i/baf418635bbf933dbc5d8589c1de86ad9595635764e353eab304dd2ba8164f8e/Portfolio__Torus_Mockup_Print_for_Web_4.png" data-mid="138655361" border="0" src="https://freight.cargo.site/w/1000/i/baf418635bbf933dbc5d8589c1de86ad9595635764e353eab304dd2ba8164f8e/Portfolio__Torus_Mockup_Print_for_Web_4.png" /> Packaging system for both jars and tubes, utilize colours and gradients that are a representative of the various strains’ auras. A very helpful + scalable labeling system for continuity and distinction between the strains, and other brands. <img width="7920" height="5280" width_o="7920" height_o="5280" data-src="https://freight.cargo.site/t/original/i/c5b6109d49e1dcfd19076c14bd7f20ad73ff9a0125a67c4c0d190eaf5b87c0e4/Portfolio_Torus_Website_mockup_2.jpg" data-mid="138656095" border="0" src="https://freight.cargo.site/w/1000/i/c5b6109d49e1dcfd19076c14bd7f20ad73ff9a0125a67c4c0d190eaf5b87c0e4/Portfolio_Torus_Website_mockup_2.jpg" /> <img width="3500" height="2100" width_o="3500" height_o="2100" data-src="https://freight.cargo.site/t/original/i/2e31e58f280e25a655899467b2519cfde3b450f3badd9a62b1dc3c4360b74120/Portfolio__Torus_Mockup_Print_for_Web_5.png" data-mid="138656330" border="0" src="https://freight.cargo.site/w/1000/i/2e31e58f280e25a655899467b2519cfde3b450f3badd9a62b1dc3c4360b74120/Portfolio__Torus_Mockup_Print_for_Web_5.png" /> <img width="6400" height="4400" width_o="6400" height_o="4400" data-src="https://freight.cargo.site/t/original/i/45e5c0c89e6b8cfb1929c90dfbf4de0259c311b3ba20e11b2f21d0967a7b8a6e/Portfolio_Torus_IG_Phone_mockup.png" data-mid="138656504" border="0" src="https://freight.cargo.site/w/1000/i/45e5c0c89e6b8cfb1929c90dfbf4de0259c311b3ba20e11b2f21d0967a7b8a6e/Portfolio_Torus_IG_Phone_mockup.png" /> Torus has received an overwhelming positive respone to their ultra premium products, and continue to grow exponentially from a retail perspective, as well as the product devolpment. <img width="3500" height="2100" width_o="3500" height_o="2100" data-src="https://freight.cargo.site/t/original/i/6e7fb02d744d4c013f05ec28171ff8d6da84aae1e3e8a724f55dba953ccb8ec7/Portfolio__Torus_Mockup_Print_for_Web_6.png" data-mid="138657128" border="0" src="https://freight.cargo.site/w/1000/i/6e7fb02d744d4c013f05ec28171ff8d6da84aae1e3e8a724f55dba953ccb8ec7/Portfolio__Torus_Mockup_Print_for_Web_6.png" /> Tags: Creative Direction, Art Direction, Branding, Identity System, Case Study, Brand, Cannabis https://martieflores.com/Sound-Stories Fri, 22 Feb 2019 08:12:34 +0000 Martie Flores | Portfolio https://martieflores.com/Sound-Stories A collaboration between artist Christian Marclay and Snapchat, Sound Stories is an interactive art exhibit based on sounds from Snapchat users’ posts. I designed the branding of the exhibit, which comes to life through facade banners, fold-out poster/exhibit guide, poster, and signage. Voilà! <img width="2344" height="1558" width_o="2344" height_o="1558" data-src="https://freight.cargo.site/t/original/i/ec20bc1703fe851ad5f8e807a18ffe6f783c25738f7caf5b424b9e01c7c9ee07/Screen-Shot-2019-02-12-at-6.02.19-PM.png" data-mid="36035213" border="0" src="https://freight.cargo.site/w/1000/i/ec20bc1703fe851ad5f8e807a18ffe6f783c25738f7caf5b424b9e01c7c9ee07/Screen-Shot-2019-02-12-at-6.02.19-PM.png" /><img width="2340" height="1556" width_o="2340" height_o="1556" data-src="https://freight.cargo.site/t/original/i/8440be6493e6e157a32d818e13d2a16d402f17de8a8a42467ce7469cbe80fab5/Screen-Shot-2019-02-12-at-6.01.32-PM.png" data-mid="36032257" border="0" data-scale="70" src="https://freight.cargo.site/w/1000/i/8440be6493e6e157a32d818e13d2a16d402f17de8a8a42467ce7469cbe80fab5/Screen-Shot-2019-02-12-at-6.01.32-PM.png" /> Digital billboard on La Croisette in Cannes, France <img width="852" height="1888" width_o="852" height_o="1888" data-src="https://freight.cargo.site/t/original/i/d565e8bd1526051f84aa6b5562ebc45a796b8c02bdb4b530035eed545e6f9442/Screen-Shot-2019-02-22-at-1.18.13-AM.png" data-mid="36033215" border="0" data-scale="52" src="https://freight.cargo.site/w/852/i/d565e8bd1526051f84aa6b5562ebc45a796b8c02bdb4b530035eed545e6f9442/Screen-Shot-2019-02-22-at-1.18.13-AM.png" /> I explored countless iterations for the banner. This version features custom designed type, inspired by the museum’s deco style <img width="2344" height="1562" width_o="2344" height_o="1562" data-src="https://freight.cargo.site/t/original/i/c236a4bf8ed233cbbeebded24d730786f25c6c91fa8fe5bcf6b3edafe79b6157/Screen-Shot-2019-02-12-at-6.01.55-PM.png" data-mid="36032350" border="0" data-scale="97" src="https://freight.cargo.site/w/1000/i/c236a4bf8ed233cbbeebded24d730786f25c6c91fa8fe5bcf6b3edafe79b6157/Screen-Shot-2019-02-12-at-6.01.55-PM.png" />Fold-out exhibit brochure, complete with map of exhibits, descriptions of the installations, and a full-size poster printed on the inside <img width="4428" height="2474" width_o="4428" height_o="2474" data-src="https://freight.cargo.site/t/original/i/e00027d6afcbd2675370d38c45af08f7861a424e9c014eb7b59161b5605414c9/Screen-Shot-2022-04-04-at-9.24.17-PM.png" data-mid="138668823" border="0" src="https://freight.cargo.site/w/1000/i/e00027d6afcbd2675370d38c45af08f7861a424e9c014eb7b59161b5605414c9/Screen-Shot-2022-04-04-at-9.24.17-PM.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b43e4a2e55ee33e153e6799d94aad7c088000481f901fd6d5515800e47bbf835/CM_Laptop_NYTIMES.png" data-mid="36032686" border="0" src="https://freight.cargo.site/w/1000/i/b43e4a2e55ee33e153e6799d94aad7c088000481f901fd6d5515800e47bbf835/CM_Laptop_NYTIMES.png" />︎nytimes.com <img width="2324" height="1540" width_o="2324" height_o="1540" data-src="https://freight.cargo.site/t/original/i/533b29025be90c5c9aa8089d2e67b897d36a00a4fd419dcc1ebee1dbc303f1f4/Screen-Shot-2019-02-12-at-6.13.04-PM.png" data-mid="36032456" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/533b29025be90c5c9aa8089d2e67b897d36a00a4fd419dcc1ebee1dbc303f1f4/Screen-Shot-2019-02-12-at-6.13.04-PM.png" /> Installations from the exhibit <img width="2936" height="1948" width_o="2936" height_o="1948" data-src="https://freight.cargo.site/t/original/i/473bf0cc6cdce737658fc4b15d8332d302c190450f8ef9cca36196ce1d9be39b/Screen-Shot-2019-02-22-at-1.25.55-AM.png" data-mid="36033498" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/473bf0cc6cdce737658fc4b15d8332d302c190450f8ef9cca36196ce1d9be39b/Screen-Shot-2019-02-22-at-1.25.55-AM.png" /> <img width="3250" height="1474" width_o="3250" height_o="1474" data-src="https://freight.cargo.site/t/original/i/c6d59b2f18151cff827bb3feeabbe0af1298ebc1a806b34157e1efd15aaf01c3/Screen-Shot-2019-02-12-at-7.58.15-PM.png" data-mid="36033222" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/c6d59b2f18151cff827bb3feeabbe0af1298ebc1a806b34157e1efd15aaf01c3/Screen-Shot-2019-02-12-at-7.58.15-PM.png" />I designed over 100 different iterations of lockups, here’s what made the cutting room floor <img width="600" height="1067" width_o="600" height_o="1067" data-src="https://freight.cargo.site/t/original/i/bab34df9d1181581c41638aa176ef2acb12f4166dca17b7a839fc35c75c8c1e7/SC_SS_Snap_Ad.gif" data-mid="138668385" border="0" data-scale="70" src="https://freight.cargo.site/w/600/i/bab34df9d1181581c41638aa176ef2acb12f4166dca17b7a839fc35c75c8c1e7/SC_SS_Snap_Ad.gif" /> Snap AD for when the exhibit came to LACMA in Los Angeles, CA. USA. <img width="2338" height="1548" width_o="2338" height_o="1548" data-src="https://freight.cargo.site/t/original/i/138fef44d39231d1727179088e69a8514b02c9159d5cbb0eb7fe98d14e3f8450/Screen-Shot-2019-02-12-at-5.20.46-PM.png" data-mid="36033569" border="0" src="https://freight.cargo.site/w/1000/i/138fef44d39231d1727179088e69a8514b02c9159d5cbb0eb7fe98d14e3f8450/Screen-Shot-2019-02-12-at-5.20.46-PM.png" />fin. Tags: Snapchat, Christian Marclay, White Cube, Art Exhibit, Identity https://martieflores.com/Nike-Naija Fri, 01 Apr 2022 23:06:30 +0000 Martie Flores | Portfolio https://martieflores.com/Nike-Naija During my tenure at Nike, I had the opportunity to work on 2 World Cups. The 2018 World Cup proved to be my most fulfilling project at Nike, as I was responsible for the begining concept, creative &amp; brand direction to get buy-in from executives and VP’s of design at Nike to take a risk on signing the Nigerian National Football team, which would lead to an unexpected energy product launch. <img width="3500" height="2100" width_o="3500" height_o="2100" data-src="https://freight.cargo.site/t/original/i/977376bc6c240fc08d25f516e33cfa1526b2f1b86d4718cbe07d959dd040b121/Portfolio__Nike_Naija_Mockup_Print_Open_Spread_WEB.png" data-mid="138343433" border="0" src="https://freight.cargo.site/w/1000/i/977376bc6c240fc08d25f516e33cfa1526b2f1b86d4718cbe07d959dd040b121/Portfolio__Nike_Naija_Mockup_Print_Open_Spread_WEB.png" /> Working with the apparel product team, I broguht their vision, insights, and World Cup ‘18 Nigeria story to life. I led, and designed alongisde apparel and graphic designers to create a compelling story to pitch to leadership. We created and designed an entire room showing the insights and research, product prototypes, and brand design for how we envisioned this all coming to life. <img width="3072" height="4096" width_o="3072" height_o="4096" data-src="https://freight.cargo.site/t/original/i/5d9170211e1c38384d32400c35183f651857790a29e1b71cbcfb57a948dfe097/2016_10_06_SU18_Concept_Nigeria_Look5_31938-small.jpg" data-mid="138342609" border="0" src="https://freight.cargo.site/w/1000/i/5d9170211e1c38384d32400c35183f651857790a29e1b71cbcfb57a948dfe097/2016_10_06_SU18_Concept_Nigeria_Look5_31938-small.jpg" /> <img width="3225" height="3764" width_o="3225" height_o="3764" data-src="https://freight.cargo.site/t/original/i/7ac91c1fb70f35e1ed875e1f14e285a99922537da86f8f08fa51751bb45fe7b7/2016_10_06_SU18_Concept_Nigeria_Look6_32123_Crop.jpg" data-mid="138343589" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/7ac91c1fb70f35e1ed875e1f14e285a99922537da86f8f08fa51751bb45fe7b7/2016_10_06_SU18_Concept_Nigeria_Look6_32123_Crop.jpg" /> Once we got the green light, we set to editorialize our work into what would be the foundation for the consumer facing branded products. <img width="3500" height="2100" width_o="3500" height_o="2100" data-src="https://freight.cargo.site/t/original/i/095cb1b5c1fdc2e5c3bddf68405f61023bdc41237a84df2318e11933b02f5dd5/Portfolio__Nike_Naija_Mockup_Print_Open_Spread_WEB_2.png" data-mid="138343686" border="0" src="https://freight.cargo.site/w/1000/i/095cb1b5c1fdc2e5c3bddf68405f61023bdc41237a84df2318e11933b02f5dd5/Portfolio__Nike_Naija_Mockup_Print_Open_Spread_WEB_2.png" /> I directed, and styled the photoshoot with Rebecca Aleman and Anthony Bryant, utilizing samples, and also concepting ways to bring even more energy into the project by proposing collaborations, and leveraging the Naija brand graphics that appeared on team kits worn on pitch, to also be lifestyle and sportswear on street.&nbsp; <img width="1225" height="1584" width_o="1225" height_o="1584" data-src="https://freight.cargo.site/t/original/i/be42d6543754ab97d84d2870dc20dee9aa4223ef9b4e3eccae173221a71fac21/Artboard-1-copy-34x.png" data-mid="138344001" border="0" src="https://freight.cargo.site/w/1000/i/be42d6543754ab97d84d2870dc20dee9aa4223ef9b4e3eccae173221a71fac21/Artboard-1-copy-34x.png" /> <img width="2730" height="4096" width_o="2730" height_o="4096" data-src="https://freight.cargo.site/t/original/i/30a8aa463a81fd32dfa0e2cb7536cc93a12eb6822246617d45e903aa06c612cc/2016_10_06_SU18_Concept_Nigeria_Look3_31526-small.jpg" data-mid="138343874" border="0" src="https://freight.cargo.site/w/1000/i/30a8aa463a81fd32dfa0e2cb7536cc93a12eb6822246617d45e903aa06c612cc/2016_10_06_SU18_Concept_Nigeria_Look3_31526-small.jpg" /> All of this work would go on to inform 1:1 the consumer facing brand direction. Ultimately, the result was Nike’s fastest selling football kits in history. Selling out in a matter of minutes on Nike.com. <img width="3500" height="2100" width_o="3500" height_o="2100" data-src="https://freight.cargo.site/t/original/i/a5c0d0bf72d304eb19b2c90b56c2f7b665377d5f3c764c95b38dc137f2d418e5/Portfolio__Nike_Naija_Mockup_Print_Open_Spread_WEB_3.png" data-mid="138343887" border="0" src="https://freight.cargo.site/w/1000/i/a5c0d0bf72d304eb19b2c90b56c2f7b665377d5f3c764c95b38dc137f2d418e5/Portfolio__Nike_Naija_Mockup_Print_Open_Spread_WEB_3.png" /> Tags: Nike, Art Direction, Photoshoot, Concept Direction, Brand, World Cup 2018, Nigeria, Naija, Apparel https://martieflores.com/Snapchat-Social-Guidelines Thu, 31 Mar 2022 19:30:05 +0000 Martie Flores | Portfolio https://martieflores.com/Snapchat-Social-Guidelines Creative direction for Snapchat’s social channels, including executions for motion and video edits specifically for various platforms. Working closely with the Social Brand Manager on best practices, and strategy, I&nbsp; created design principles to inform design. I then directed motion designers + video editors on executing, and created guidelines on how to properly scale creative across multiple social platforms based on insights. Below is an excerpt from the final presentation to onboard the entire marketing creative department. <img width="3500" height="2100" width_o="3500" height_o="2100" data-src="https://freight.cargo.site/t/original/i/2c39c437f91bb713dfd09ea659ae3397c4c500c708dd3fccf44ab5f7dc2d8f63/Portfolio__Snapchat_Social_Guidelines_Mag.png" data-mid="138234045" border="0" src="https://freight.cargo.site/w/1000/i/2c39c437f91bb713dfd09ea659ae3397c4c500c708dd3fccf44ab5f7dc2d8f63/Portfolio__Snapchat_Social_Guidelines_Mag.png" /> Insights driven, I took different best practices for what performs great on various social platforms, and branded them specifically for Snapchat. These key principles aka “source of truths” help give designers and editors a reference for why the creative output for social is branded differently, looks and sounds a cetain way, and lasts for as long as it does. <img width="3500" height="2100" width_o="3500" height_o="2100" data-src="https://freight.cargo.site/t/original/i/7f61238bee75c05458806237189a129ed78eaa735df6ac411f7d7e6fb616d0ea/Portfolio__Snapchat_Social_Guidelines_Mag_2.png" data-mid="138233840" border="0" src="https://freight.cargo.site/w/1000/i/7f61238bee75c05458806237189a129ed78eaa735df6ac411f7d7e6fb616d0ea/Portfolio__Snapchat_Social_Guidelines_Mag_2.png" /> <img width="3500" height="2100" width_o="3500" height_o="2100" data-src="https://freight.cargo.site/t/original/i/2c8aa637e4daa08427808040628e76358745eb82e584f9346d94ee33a1b61c1c/Portfolio__Snapchat_Social_Guidelines_Mag_3.png" data-mid="138233901" border="0" src="https://freight.cargo.site/w/1000/i/2c8aa637e4daa08427808040628e76358745eb82e584f9346d94ee33a1b61c1c/Portfolio__Snapchat_Social_Guidelines_Mag_3.png" /> <img width="3500" height="2100" width_o="3500" height_o="2100" data-src="https://freight.cargo.site/t/original/i/3828c43496c8bb4ea87535a891ca1f24f8b0f24bad6a26b8d5078541c8a77179/Portfolio__Snapchat_Social_Guidelines_Mag_4.png" data-mid="138234100" border="0" src="https://freight.cargo.site/w/1000/i/3828c43496c8bb4ea87535a891ca1f24f8b0f24bad6a26b8d5078541c8a77179/Portfolio__Snapchat_Social_Guidelines_Mag_4.png" /> <img width="3500" height="2100" width_o="3500" height_o="2100" data-src="https://freight.cargo.site/t/original/i/bdbc711fc3b5e2cbee4fcb59c10222a49045b3788097a5c1f57d9ac91736f3ec/Portfolio__Snapchat_Social_Guidelines_Mag_5.png" data-mid="138234365" border="0" src="https://freight.cargo.site/w/1000/i/bdbc711fc3b5e2cbee4fcb59c10222a49045b3788097a5c1f57d9ac91736f3ec/Portfolio__Snapchat_Social_Guidelines_Mag_5.png" /> <img width="3500" height="2100" width_o="3500" height_o="2100" data-src="https://freight.cargo.site/t/original/i/fd3a8fa2c30872d08ba304fc459381d514b7b340162d30cf1f569f625f2f0ef1/Portfolio__Snapchat_Social_Guidelines_Mag_6.png" data-mid="138234367" border="0" src="https://freight.cargo.site/w/1000/i/fd3a8fa2c30872d08ba304fc459381d514b7b340162d30cf1f569f625f2f0ef1/Portfolio__Snapchat_Social_Guidelines_Mag_6.png" /> <img width="3500" height="2100" width_o="3500" height_o="2100" data-src="https://freight.cargo.site/t/original/i/874fca0b5437045d1b320d57cf7302a23b9a1ac063899d12433e02b2284306eb/Portfolio__Snapchat_Social_Guidelines_Mag_7.png" data-mid="138236570" border="0" src="https://freight.cargo.site/w/1000/i/874fca0b5437045d1b320d57cf7302a23b9a1ac063899d12433e02b2284306eb/Portfolio__Snapchat_Social_Guidelines_Mag_7.png" /> <img width="3500" height="2100" width_o="3500" height_o="2100" data-src="https://freight.cargo.site/t/original/i/f7312b0e82f5709d465c97ade52f3919d33a707c6143eaa6055045fc84fc9170/Portfolio__Snapchat_Social_Guidelines_Mag_8.png" data-mid="138236593" border="0" src="https://freight.cargo.site/w/1000/i/f7312b0e82f5709d465c97ade52f3919d33a707c6143eaa6055045fc84fc9170/Portfolio__Snapchat_Social_Guidelines_Mag_8.png" /> <img width="3500" height="2100" width_o="3500" height_o="2100" data-src="https://freight.cargo.site/t/original/i/00ac9ef1e41237a0357636438e845228dc38cdc2c7c62b916791fdfd5e11f97e/Portfolio__Snapchat_Social_Guidelines_Mag_9.png" data-mid="138236599" border="0" src="https://freight.cargo.site/w/1000/i/00ac9ef1e41237a0357636438e845228dc38cdc2c7c62b916791fdfd5e11f97e/Portfolio__Snapchat_Social_Guidelines_Mag_9.png" /> Following the principles, are examples of taking existing content, and retrofitting with the new creative direction. With before and afters, makes an easy-to-follow way of seeing the vast improvement for social content. Example #1 BEFORE <img width="600" height="444" width_o="600" height_o="444" data-src="https://freight.cargo.site/t/original/i/639cc7cf9f839c353f3e49dca3e5486740c1c5aa112a76e74a5e9b42b7d1147b/image11.gif" data-mid="138239532" border="0" data-scale="76" src="https://freight.cargo.site/w/600/i/639cc7cf9f839c353f3e49dca3e5486740c1c5aa112a76e74a5e9b42b7d1147b/image11.gif" /> ❌Not bespoke for social❌Too long AFTER <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/178e3fdbe3701ba7ec00121ed9c430610ef5ae459fe61a091903a24ea35cf69a/Snapchat_Social_Guidelines_Example_1.gif" data-mid="138239609" border="0" data-scale="79" src="https://freight.cargo.site/w/600/i/178e3fdbe3701ba7ec00121ed9c430610ef5ae459fe61a091903a24ea35cf69a/Snapchat_Social_Guidelines_Example_1.gif" /> ✅Full-frame ✅Quick &amp; Snappy✅Reveals truth faster ✅Only on Snapchat Branding Example #2BEFORE <img width="600" height="626" width_o="600" height_o="626" data-src="https://freight.cargo.site/t/original/i/b6fa8aac562a0a5ef2e71bfb7215cb9167ba4e430ff0a7fb578aa33f12dcb52a/image13.gif" data-mid="138240005" border="0" src="https://freight.cargo.site/w/600/i/b6fa8aac562a0a5ef2e71bfb7215cb9167ba4e430ff0a7fb578aa33f12dcb52a/image13.gif" /> ❌Not taking advantage of available dims❌Not as simple, a lot to take in AFTER <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/4ebea59304b811f62c4348072468d20f551ede8e9e9ffc3894d8039f41a99fb5/image15.gif" data-mid="138240045" border="0" data-scale="80" src="https://freight.cargo.site/w/600/i/4ebea59304b811f62c4348072468d20f551ede8e9e9ffc3894d8039f41a99fb5/image15.gif" /> ✅Full-frame✅Quick &amp; Snappy✅Simple&nbsp; Example #3BEFORE <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8d19968a342fa1de06bed038b73c7bd29498ffbb63bd83071e0c768d2293c734/Snapchat_Pride.gif" data-mid="138245491" border="0" data-scale="80" src="https://freight.cargo.site/w/1000/i/8d19968a342fa1de06bed038b73c7bd29498ffbb63bd83071e0c768d2293c734/Snapchat_Pride.gif" /> ❌Not taking advantage of available dims❌Not as simple, a lot to take in AFTER <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/7272f9f22d858e8cdb935c1db2763b3c8a37139bddea6fd771cc18219405e7d5/Snapchat_Pride_New.gif" data-mid="138246187" border="0" data-scale="81" src="https://freight.cargo.site/w/600/i/7272f9f22d858e8cdb935c1db2763b3c8a37139bddea6fd771cc18219405e7d5/Snapchat_Pride_New.gif" /> ✅Full-frame✅Quick &amp; Snappy✅Simple Example #4BEFORE <img width="600" height="680" width_o="600" height_o="680" data-src="https://freight.cargo.site/t/original/i/2d7e2b71dd9a70fb7fa432d30cfee5f0997af80cec1937110560a82afc15ceaa/image24.gif" data-mid="138246258" border="0" data-scale="81" src="https://freight.cargo.site/w/600/i/2d7e2b71dd9a70fb7fa432d30cfee5f0997af80cec1937110560a82afc15ceaa/image24.gif" /> ❌Not taking advantage of available dims❌Not as simple, a lot to take in AFTER <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/21a33da859bfc61c6b4193f826dc8204cc64292c73c42fb8bab618d832c4994d/image26.gif" data-mid="138246277" border="0" data-scale="81" src="https://freight.cargo.site/w/600/i/21a33da859bfc61c6b4193f826dc8204cc64292c73c42fb8bab618d832c4994d/image26.gif" /> ✅Full-frame✅Quick &amp; Snappy✅Reveals truth faster✅Only on Snapchat branding For times when assets are non-exisistent, and Snapchat wants to share what’s top of mind on social, it was important to have content that could be designed quickly, and consistently. Below are a couple of examples utilizing typography, but still feels genuine to the Snapchat brand. <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/6c36a4cd3a94804803d0ed7d68af87869b6fca83917bf28a1100d9cb42f05202/Snapchat_BLM_Social.gif" data-mid="138247493" border="0" data-scale="100" data-icon-mode src="https://freight.cargo.site/w/600/i/6c36a4cd3a94804803d0ed7d68af87869b6fca83917bf28a1100d9cb42f05202/Snapchat_BLM_Social.gif" />&nbsp; &nbsp;<img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/28b9712c74f04fdba4274882c07ecbf9fd9ce706a0a88f1256b264755fff1a33/ezgif.com-gif-maker.gif" data-mid="139291348" border="0" src="https://freight.cargo.site/w/600/i/28b9712c74f04fdba4274882c07ecbf9fd9ce706a0a88f1256b264755fff1a33/ezgif.com-gif-maker.gif" /> Even utilizing in-app creative tools and time-lapse to create mesmerizing content for social <img width="600" height="1134" width_o="600" height_o="1134" data-src="https://freight.cargo.site/t/original/i/4c8cb0b9f8cb2f92d70cb82c3636ad0bc32cec196db339a5aa2a0de728db6a80/Snap_Affirmation.gif" data-mid="138248801" border="0" data-scale="86" src="https://freight.cargo.site/w/600/i/4c8cb0b9f8cb2f92d70cb82c3636ad0bc32cec196db339a5aa2a0de728db6a80/Snap_Affirmation.gif" /> Snapchat produces original content under the name, Snap Originals, and at times it’s critical to capture branding for both the Snapchat brand (ghost), and the production (originals). The solution below, is a dynaminc branding bug, to be used as a small watermark on any Snap Originals content posted on social. <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b2966f91483457d0c6034bd645af236609314341b354a84290feb567ee7e236c/Snapchat_Dynamic_Branding.gif" data-mid="138250020" border="0" data-scale="42" src="https://freight.cargo.site/w/1000/i/b2966f91483457d0c6034bd645af236609314341b354a84290feb567ee7e236c/Snapchat_Dynamic_Branding.gif" /> Tags: Snapchat, Motion, Video, Social Media, Digital, Creative Direction, Dynamic Branding https://martieflores.com/Diversity-in-Design Wed, 06 Apr 2022 01:14:30 +0000 Martie Flores | Portfolio https://martieflores.com/Diversity-in-Design Web design for Herman Miller’s initiative, Diversity in Design.&nbsp;With creative direction by Room for Magic, I designed the site to be highly editorial, while maintaining clarity as the site also acts as a resource for black creatives. A great feature of the site, is the ability for the DID team to self-publish, and allow the content (stories, resources, etc.) to scale infinitely + consistently. <img width="6400" height="4400" width_o="6400" height_o="4400" data-src="https://freight.cargo.site/t/original/i/e8d2f6295d0d46288ab9194fa85f5cde2a8957d102a3e6431b631c438c21b7b1/Portfolio_Herman_Miller_DID_Web_Mock_1.png" data-mid="138814102" border="0" src="https://freight.cargo.site/w/1000/i/e8d2f6295d0d46288ab9194fa85f5cde2a8957d102a3e6431b631c438c21b7b1/Portfolio_Herman_Miller_DID_Web_Mock_1.png" /> Mobile First I started design for the mobile experience first. Featuring a square card design, this allows for continuity of images used on social, and across the website. <img width="3304" height="2637" width_o="3304" height_o="2637" data-src="https://freight.cargo.site/t/original/i/22db105b5038000dbeaada4aa049dd7da955196d6aa51d043ed1458a6fa1c7a7/Portfolio_Herman_Miller_DID_Web_Mobile_Mock_01.png" data-mid="138814114" border="0" src="https://freight.cargo.site/w/1000/i/22db105b5038000dbeaada4aa049dd7da955196d6aa51d043ed1458a6fa1c7a7/Portfolio_Herman_Miller_DID_Web_Mobile_Mock_01.png" /> &nbsp;<img width="6400" height="4400" width_o="6400" height_o="4400" data-src="https://freight.cargo.site/t/original/i/4fcadf23a24120dbb046b39cc1ec4d9e885d15dd5c8dfd8c6a9740c4993eaf18/Portfolio_Herman_Miller_DID_Web_Mock_2.png" data-mid="138814257" border="0" src="https://freight.cargo.site/w/1000/i/4fcadf23a24120dbb046b39cc1ec4d9e885d15dd5c8dfd8c6a9740c4993eaf18/Portfolio_Herman_Miller_DID_Web_Mock_2.png" /> Editorial FeelThe website begins showcasing the top relevant stories published by the DID team, and everything below the fold follows suit. <img width="3304" height="2637" width_o="3304" height_o="2637" data-src="https://freight.cargo.site/t/original/i/0e4471df0391467202e31fb4a00039e6f6330ef7d47c126a48b541ee4e898a02/Portfolio_Herman_Miller_DID_Web_Mobile_Mock_02.png" data-mid="138814335" border="0" src="https://freight.cargo.site/w/1000/i/0e4471df0391467202e31fb4a00039e6f6330ef7d47c126a48b541ee4e898a02/Portfolio_Herman_Miller_DID_Web_Mobile_Mock_02.png" /> Full-screen MenuSomething the original DID website lacked, was easy navigation across the site. As the content grows for this current version, it’s critical for the user to access many parts of the site with ease. This menu will also prove helpful when search gets integrated, as it creates a focal point, and the use of tags for all content. <img width="6400" height="4400" width_o="6400" height_o="4400" data-src="https://freight.cargo.site/t/original/i/d29f1baa6b54c8fa4b8931bbaee892e5388c8fcfb4f8147ccf02784ce5717989/Portfolio_Herman_Miller_DID_Web_Mock_8.png" data-mid="138816053" border="0" src="https://freight.cargo.site/w/1000/i/d29f1baa6b54c8fa4b8931bbaee892e5388c8fcfb4f8147ccf02784ce5717989/Portfolio_Herman_Miller_DID_Web_Mock_8.png" /> <img width="6400" height="4400" width_o="6400" height_o="4400" data-src="https://freight.cargo.site/t/original/i/71c5a13726e2e7b4122a1adae78ee40d261f96fa570b41f77a2a705b728e1387/Portfolio_Herman_Miller_DID_Web_Mock_5.png" data-mid="138815726" border="0" src="https://freight.cargo.site/w/1000/i/71c5a13726e2e7b4122a1adae78ee40d261f96fa570b41f77a2a705b728e1387/Portfolio_Herman_Miller_DID_Web_Mock_5.png" /> <img width="6400" height="4400" width_o="6400" height_o="4400" data-src="https://freight.cargo.site/t/original/i/0410114478c4463bb36d268fabc560ef5296bb2e78e2f1c09aa4f6cbc305bd4c/Portfolio_Herman_Miller_DID_Web_Mock_7.png" data-mid="138816194" border="0" src="https://freight.cargo.site/w/1000/i/0410114478c4463bb36d268fabc560ef5296bb2e78e2f1c09aa4f6cbc305bd4c/Portfolio_Herman_Miller_DID_Web_Mock_7.png" /> <img width="6400" height="4400" width_o="6400" height_o="4400" data-src="https://freight.cargo.site/t/original/i/6cc9f48f036243fb6ec2a80da0495f127cb2d29722b44fa713a7a1d6a18e5a90/Portfolio_Herman_Miller_DID_Web_Mock_6.png" data-mid="138816395" border="0" src="https://freight.cargo.site/w/1000/i/6cc9f48f036243fb6ec2a80da0495f127cb2d29722b44fa713a7a1d6a18e5a90/Portfolio_Herman_Miller_DID_Web_Mock_6.png" /> Stories FocusedEach story page considered multiple elements that the DID team could leverage to help uplift the content. Images (aspect ratio, colors), body copy, and pull quotes to help immerse the reader even further. <img width="3304" height="2637" width_o="3304" height_o="2637" data-src="https://freight.cargo.site/t/original/i/959e413b3814fdf54ff0eaa69af0df65e68b5cb21f0bedbf44a242a158367c21/Portfolio_Herman_Miller_DID_Web_Mobile_Mock_04.png" data-mid="138816400" border="0" src="https://freight.cargo.site/w/1000/i/959e413b3814fdf54ff0eaa69af0df65e68b5cb21f0bedbf44a242a158367c21/Portfolio_Herman_Miller_DID_Web_Mobile_Mock_04.png" /> <img width="3304" height="2637" width_o="3304" height_o="2637" data-src="https://freight.cargo.site/t/original/i/d141824e5ed6acb6d1dc1f2787e27b12beda99e8055eca0d308e9a6fb037aa61/Portfolio_Herman_Miller_DID_Web_Mobile_Mock_05.png" data-mid="138816621" border="0" src="https://freight.cargo.site/w/1000/i/d141824e5ed6acb6d1dc1f2787e27b12beda99e8055eca0d308e9a6fb037aa61/Portfolio_Herman_Miller_DID_Web_Mobile_Mock_05.png" />Please visit www.diversityindesign.com for the full experience Tags: Website Design, Herman Miller, Diversity in Design, Digital, Mobile https://martieflores.com/Snapchat-Real-Friends-2-0 Tue, 05 Apr 2022 20:11:18 +0000 Martie Flores | Portfolio https://martieflores.com/Snapchat-Real-Friends-2-0 At Snapchat, I did a lot of self-initiated prototype and concept work for the brand. Real Friends 2.0, is concept work for evolving, elevating, and building more equity in Snapchat’s first brand campaign Real friends. Shifting the creative from illustrated Bitmoji avatars to actual photos of real friends. The idea is continuing the conversation of, “Snapchat is a place for real friends,” and posing the question “who are your real friends?” Entirely obsessing over these friendships, and editorializing their fluid digital and IRL experiences to reinforce the fact that communication on Snapchat strengthens relationships with your close friends. <img width="5280" height="3520" width_o="5280" height_o="3520" data-src="https://freight.cargo.site/t/original/i/1b354ceaf8b5fc23774d511ba7357878bc805db1328d1f817f61988fe4544dd5/Portfolio__SC_REAL_FRIENDS_2.jpg" data-mid="138772746" border="0" src="https://freight.cargo.site/w/1000/i/1b354ceaf8b5fc23774d511ba7357878bc805db1328d1f817f61988fe4544dd5/Portfolio__SC_REAL_FRIENDS_2.jpg" /> Wild Postings Concept The art direction explores the utilization of phone device silhouettes as a means of conversation between others, ourselves and the physical world. The way the frames interact with each other, lean in, and reveal friendships mimic the conversations in the app. <img width="4896" height="3264" width_o="4896" height_o="3264" data-src="https://freight.cargo.site/t/original/i/07f9e3d115c929840b2c8a07cdbf7ab3ede3df69db375cb73f99209a852aa88b/Portfolio__SC_REAL_FRIENDS_OOH_BILLBOARD.jpg" data-mid="138774876" border="0" src="https://freight.cargo.site/w/1000/i/07f9e3d115c929840b2c8a07cdbf7ab3ede3df69db375cb73f99209a852aa88b/Portfolio__SC_REAL_FRIENDS_OOH_BILLBOARD.jpg" /> OOH ConceptBillboards would be hyper local, featuring actual real friends in the given city <img width="2680" height="3536" width_o="2680" height_o="3536" data-src="https://freight.cargo.site/t/original/i/41bc71b495eded5929f2e023eb53e4b44eaca6434e161903a884d114aa87baec/2Artboard-414x.png" data-mid="138775640" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/41bc71b495eded5929f2e023eb53e4b44eaca6434e161903a884d114aa87baec/2Artboard-414x.png" /> Real friends Zine ConceptTo compliment the billboards, video, and audio captures that live digitally of real friends discussing their friendships, there would also be a series of physical printed publications. As broad as the campaign may be across a multitude of channels, the genuine intimacy of real friendships are particularly felt through these physical pages. As Real friends being an evergreen concept, these zines also serve as a way to build a legacy of all the friendships documented. <img width="4059" height="2995" width_o="4059" height_o="2995" data-src="https://freight.cargo.site/t/original/i/8dba7de4fc40d9f986937e729ae96eb3e898886fafccbae21ee90ae77f797e0f/2Artboard-424x.png" data-mid="138775707" border="0" src="https://freight.cargo.site/w/1000/i/8dba7de4fc40d9f986937e729ae96eb3e898886fafccbae21ee90ae77f797e0f/2Artboard-424x.png" /><img width="4620" height="3080" width_o="4620" height_o="3080" data-src="https://freight.cargo.site/t/original/i/f0094a0138ea0908feb43403359525e619e6e1c5b4ebf90d1ba79ef01aaf8a0f/Portfolio__SC_REAL_FRIENDS_OOH_SCREENS.jpg" data-mid="138781156" border="0" src="https://freight.cargo.site/w/1000/i/f0094a0138ea0908feb43403359525e619e6e1c5b4ebf90d1ba79ef01aaf8a0f/Portfolio__SC_REAL_FRIENDS_OOH_SCREENS.jpg" /> Digital Posters for IRL ActivationsAs a way to bring real friends together, IRL listening parties would be held globally. For admission, the only thing you’d need to do, is bring your best friend. These hyper local activations could also be accessible in-app, as a way for friends and fans to experience together, even if they’re not in the same room. <img width="2272" height="1630" width_o="2272" height_o="1630" data-src="https://freight.cargo.site/t/original/i/14596e9a201e73fb571c019b8dad81f26cb67ff494d08f1eb94e92d1536df865/Rise_up_ID_Set_v1_Artboard-434x.png" data-mid="138781702" border="0" src="https://freight.cargo.site/w/1000/i/14596e9a201e73fb571c019b8dad81f26cb67ff494d08f1eb94e92d1536df865/Rise_up_ID_Set_v1_Artboard-434x.png" /> <img width="3500" height="2100" width_o="3500" height_o="2100" data-src="https://freight.cargo.site/t/original/i/be79ba2d3f0b5ec0f60d945c61b3c2dd23b1ce068590396636caa99e142315e0/Portfolio__SC_REAL_FRIENDS_2_clothes.png" data-mid="138801452" border="0" src="https://freight.cargo.site/w/1000/i/be79ba2d3f0b5ec0f60d945c61b3c2dd23b1ce068590396636caa99e142315e0/Portfolio__SC_REAL_FRIENDS_2_clothes.png" /> Real friends MerchSnapchat is a brand users want to wear, and part of the IRL experience package would be commemorative merch for real friends to wear and represent. Tags: Branding, Creative Direction, Concept, OOH, Editorial, Design, *please note: most of the images shown in the mockups are borrowed for concept purposes only.&nbsp; https://martieflores.com/Wavy-Books Fri, 22 Feb 2019 02:09:20 +0000 Martie Flores | Portfolio https://martieflores.com/Wavy-Books A self-initiated project,&nbsp;Wavy Books is a brand of high quality colouring books, and other dope printed goods. Released in volumes, each book that drops is a different story to colour.&nbsp; GET BUSY’s story is centered around a rap artist’s life, and their obsessive pursuit to go get it. I designed, wrote, and illustrated every portion of this book. Custom screen printed stickers, and embroidered apparel were crearted as part of the launch for Volume 1 &nbsp;🌊📚 <img width="3225" height="2416" width_o="3225" height_o="2416" data-src="https://freight.cargo.site/t/original/i/c30afebc87699935fb22c03a4cdd4baffe68f12289473c8e94039d95c5e85471/C5FF1558-E419-4BA8-A9F6-CFA228CEE033.JPG" data-mid="36017016" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/c30afebc87699935fb22c03a4cdd4baffe68f12289473c8e94039d95c5e85471/C5FF1558-E419-4BA8-A9F6-CFA228CEE033.JPG" /> <img width="3024" height="3778" width_o="3024" height_o="3778" data-src="https://freight.cargo.site/t/original/i/56c9e1df3553c288e947a4071a5d8007f765fe869ce1a49da94a261d0e960571/467F8FA3-D971-4257-AF4F-AF9071F12E12.JPG" data-mid="36107754" border="0" src="https://freight.cargo.site/w/1000/i/56c9e1df3553c288e947a4071a5d8007f765fe869ce1a49da94a261d0e960571/467F8FA3-D971-4257-AF4F-AF9071F12E12.JPG" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/4cb171aea8935ceaf8b35de3a8b5a81ad0d4d16f97da20a06722567140b17a21/WB_Box_clipped.png" data-mid="138331811" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/4cb171aea8935ceaf8b35de3a8b5a81ad0d4d16f97da20a06722567140b17a21/WB_Box_clipped.png" /> <img width="1425" height="1039" width_o="1425" height_o="1039" data-src="https://freight.cargo.site/t/original/i/639545e4321b85f21378da9d107c810f17f3127eb85bd20df15f2801b2616df4/WB_V1_Tracklist_Product_Shot_Edited_for_One_Pager_2.png" data-mid="36026232" border="0" data-scale="99" src="https://freight.cargo.site/w/1000/i/639545e4321b85f21378da9d107c810f17f3127eb85bd20df15f2801b2616df4/WB_V1_Tracklist_Product_Shot_Edited_for_One_Pager_2.png" /> &nbsp; <img width="3829" height="2869" width_o="3829" height_o="2869" data-src="https://freight.cargo.site/t/original/i/30869c3a92cc1aa6b9e462a990e0bed4ade42d711dde6e7bf986a51053f5c64b/63824C89-FEA5-4622-986B-3CC81AE7B124.JPG" data-mid="36017026" border="0" src="https://freight.cargo.site/w/1000/i/30869c3a92cc1aa6b9e462a990e0bed4ade42d711dde6e7bf986a51053f5c64b/63824C89-FEA5-4622-986B-3CC81AE7B124.JPG" /> <img width="1040" height="1026" width_o="1040" height_o="1026" data-src="https://freight.cargo.site/t/original/i/1bdb5a85ed216ca65a44dfbd063ae6f3e3de0388fed5beba278448d8b98176ea/flower_transparent.png" data-mid="36017613" border="0" data-scale="91" src="https://freight.cargo.site/w/1000/i/1bdb5a85ed216ca65a44dfbd063ae6f3e3de0388fed5beba278448d8b98176ea/flower_transparent.png" /> <img width="3024" height="3778" width_o="3024" height_o="3778" data-src="https://freight.cargo.site/t/original/i/f0209533c398438671d64c06497c709e0e2494fdf5ca69912689730b8980e20b/C7B2A86C-9A79-4688-9C4F-73F02A0C314E.JPG" data-mid="36108383" border="0" data-scale="64" src="https://freight.cargo.site/w/1000/i/f0209533c398438671d64c06497c709e0e2494fdf5ca69912689730b8980e20b/C7B2A86C-9A79-4688-9C4F-73F02A0C314E.JPG" /> <img width="3255" height="2439" width_o="3255" height_o="2439" data-src="https://freight.cargo.site/t/original/i/b0b38314ce8a83b392c12fa08fe572f6b4e97ccb64923bf9646d107af27a5fd5/WB_V1_Caught_In_The_Middle_in-situ_Shot_Edited.png" data-mid="138768232" border="0" src="https://freight.cargo.site/w/1000/i/b0b38314ce8a83b392c12fa08fe572f6b4e97ccb64923bf9646d107af27a5fd5/WB_V1_Caught_In_The_Middle_in-situ_Shot_Edited.png" /> <img width="3701" height="2773" width_o="3701" height_o="2773" data-src="https://freight.cargo.site/t/original/i/50994440e7b708a5164c1d1f9dc060387d55a848fe31d416af49bd38ad899aeb/1F8AB4EC-FDDE-46F7-A15F-2C4CE3ACF462.JPG" data-mid="36110690" border="0" src="https://freight.cargo.site/w/1000/i/50994440e7b708a5164c1d1f9dc060387d55a848fe31d416af49bd38ad899aeb/1F8AB4EC-FDDE-46F7-A15F-2C4CE3ACF462.JPG" /> <img width="1963" height="2306" width_o="1963" height_o="2306" data-src="https://freight.cargo.site/t/original/i/8805ab8abdfd970c1e2fd0d6f7738152282dee59c2c6cacdd638c8e44a303e09/WB_IG_Grid.png" data-mid="138334360" border="0" src="https://freight.cargo.site/w/1000/i/8805ab8abdfd970c1e2fd0d6f7738152282dee59c2c6cacdd638c8e44a303e09/WB_IG_Grid.png" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/eefd654ccc7ffcb9e5b1a0b3b0209f0833150cb5bc54ae484694474df8bb1fa1/WB_V1_Signs_of_Success_in-situ_Product_Shot_Edited.png" data-mid="138768506" border="0" src="https://freight.cargo.site/w/1000/i/eefd654ccc7ffcb9e5b1a0b3b0209f0833150cb5bc54ae484694474df8bb1fa1/WB_V1_Signs_of_Success_in-situ_Product_Shot_Edited.png" /> <img width="3024" height="3778" width_o="3024" height_o="3778" data-src="https://freight.cargo.site/t/original/i/f5c524eeec989dfc29f497f2541fb40c9db5cd8ed5cbf8c53b1b23b5725ec335/2045052B-DDD6-40D9-91E9-ED1F83109610.JPG" data-mid="36110692" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/f5c524eeec989dfc29f497f2541fb40c9db5cd8ed5cbf8c53b1b23b5725ec335/2045052B-DDD6-40D9-91E9-ED1F83109610.JPG" /> <img width="2087" height="2746" width_o="2087" height_o="2746" data-src="https://freight.cargo.site/t/original/i/8d0e2dce20db850147a9ed32610a3c31120a2cd9d5f440db75f86b4da6c97635/WB_Box_of_Stickers.jpg" data-mid="138334411" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/8d0e2dce20db850147a9ed32610a3c31120a2cd9d5f440db75f86b4da6c97635/WB_Box_of_Stickers.jpg" /> Custom screenprinted stickers for sealing packages and writing notes. Printed locally in Los Angeles, CA. <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/f5595d3b600e2b77cc1b9a0793c3a7673e509798d36c26e73bf693422e1c670d/9C42F00C-CD19-442F-9872-1F6E6D24390A.JPG" data-mid="36110691" border="0" src="https://freight.cargo.site/w/1000/i/f5595d3b600e2b77cc1b9a0793c3a7673e509798d36c26e73bf693422e1c670d/9C42F00C-CD19-442F-9872-1F6E6D24390A.JPG" /> <img width="3550" height="2764" width_o="3550" height_o="2764" data-src="https://freight.cargo.site/t/original/i/6003162a28b7badcb9bad5f39bdba0a88b9bd5b0f6af6dc963fb39f0417bfb74/WB_Styled.png" data-mid="138331845" border="0" data-scale="82" src="https://freight.cargo.site/w/1000/i/6003162a28b7badcb9bad5f39bdba0a88b9bd5b0f6af6dc963fb39f0417bfb74/WB_Styled.png" /> <img width="1977" height="1957" width_o="1977" height_o="1957" data-src="https://freight.cargo.site/t/original/i/5788cf5a36ae191eee1fa86dd61f27515719d2f949fe1cde1e88bdc662c59c6b/WB_Book_Back_transparent.png" data-mid="138330951" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/5788cf5a36ae191eee1fa86dd61f27515719d2f949fe1cde1e88bdc662c59c6b/WB_Book_Back_transparent.png" /> Tags: Branding, Identity, Art Direction, Illustration, Product, Website, Copy Writing, Publishing